Rajneesh Mahajan with Vinitha
Publisher: Crossword Books, 2026
Why do brilliant retail concepts fail, while modest ones become legendary? In the glittering world of retail, success seems just a step away. Find the right product, pick a prime location, open your doors… how hard can it be? Yet, for every brand that becomes a household name, many more vanish without a trace. In today’s world where retail has many more avataars, can there be rules? Can discipline of executing simple fundamentals be all it takes? Drawing on decades of frontline experience, Rajneesh Mahajan, dismantles the myths of the industry and reveals what truly drives customers, builds brands, and creates destinations.
